Lexus ranked first overall in NADA's Winter 2026 Dealer Attitude Survey, earning the highest marks from its franchised dealers.
Dealer satisfaction improved across much of the industry as automaker-retailer relationships continued to recover.
Infiniti finished last, with Jaguar, Alfa Romeo, Mitsubishi, and Nissan rounding out the bottom five.
Lexus dealers are the happiest in America—at least, so far in 2026. The luxury automaker ranked first overall in the National Automobile Dealers Association's (NADA's) 2026 Dealer Attitude Survey, as first reported by Automotive News.
The NADA issues a twice-yearly report card measuring how franchised dealers feel about the manufacturers they represent. The survey asks dealers to rate their OEMs in areas ranging from communication and product support to overall franchise value.
