CompaniesSportBusiness of sportOpinionNovak Djokovic is the latest of many athletic recruits to financial services, but their real value to the company may be surprising.Emma JacobsWhat do a private equity firm and a tennis star have in common? (Sorry to disappoint, this is not the set up for a joke.)According to Novak Djokovic, 24-time Grand Slam champion and Olympic gold medallist, both are driven by “discipline, long-term thinking, and the courage to keep improving”.Financial TimesSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Latest In SportFetching latest articlesMost Viewed In Companies