.Atelise, a new custom clothing platform, is launching soon with a mission to make high-quality, bespoke fashion more globally and financially accessible while celebrating the craftsmanship of India’s tailors, artisans, and designers.Founded by Priyanka Venkannagari, a Stanford MBA and former COO with experience building operations across global markets, and Tara Paranjpe, a product leader with a decade of experience building platforms and marketplaces at global scale, Atelise is creating the future of personalization in fashion. The platform allows customers to design custom clothing by choosing silhouettes, fabrics, finishing details, and fit preferences, while connecting them with skilled tailors who can bring each garment to life.At a time when fast fashion dominates global wardrobes, Atelise is taking a different approach: clothing made only after a customer orders it, designed around individual fit and personal style. The company aims to reduce waste, support artisan livelihoods, and give customers access to clothing that feels both personal and beautifully made.India is central to Atelise’s launch. With its deep textile heritage, skilled tailoring networks, and centuries-old craft traditions, India offers a unique foundation for the future of personalized fashion. From hand embroidery and block printing to Banarasi borders, silk weaving, intricate beadwork, and modern tailoring, the country’s craftsmanship has long shaped global fashion. Atelise hopes to bring these skills to a new generation of customers outside of India, who want access to clothing that is beautiful, personal, meaningful, and made with care.The platform is currently looking to collaborate with Indian tailors, designers, boutiques, embroiderers, fabric suppliers, and small production studios. Atelise is especially interested in partners who can work on bespoke garments, custom westernwear dresses, occasion wear, menswear, resort wear, and everyday pieces with a high level of finishing and attention to detail.For designers, Atelise offers an opportunity to share original designs with a broader audience and receive commissions when customers order their pieces. For tailors and production partners, the platform aims to create a new channel for consistent custom work, connecting them with customers who value craftsmanship and fit.For customers in markets where bespoke has largely disappeared, Atelise offers a more personal alternative to traditional online shopping. Instead of searching endlessly for the right size or settling for standard designs, customers can begin with an idea, inspiration image, fabric, or design template and work toward a garment made specifically for them. The company has already produced more than 100 custom pieces, with the founders working directly with customers to test the experience before opening the platform more widely.“Atelise is built on the belief that clothing should be made for you, not simply sold to you,” the company said. “India has some of the most talented craftspeople in the world, and we want to build a platform that helps connect that talent with customers globally.”Custom clothing has long been seen as expensive, slow, and hard to access. Atelise pairs technology and design support with a trusted network of makers so ordering a custom piece feels as simple as it should.The company is building tools that help customers visualize designs before ordering, capture measurements more accurately, and communicate clearly with makers. By combining digital design with human craftsmanship, Atelise wants to create a smoother bridge between inspiration and a finished garment.As Atelise grows, the company plans to expand its network across India and other artisan-rich markets, while continuing to onboard customers who are looking for custom clothing for weddings, holidays, events, workwear, and everyday wardrobes.Atelise is currently inviting Indian tailors, designers, and artisan partners to join its maker network. The company is also welcoming early customers who want to create custom clothing and be part of the platform’s launch community.With its focus on fit, craft, and bespoke production, Atelise hopes to reimagine what global fashion can look like when technology supports, rather than replaces, the hands behind the garment.