Nothing Phone (4b)NothingNothing is one of the U.K.’s tech success stories, co-founded in London by Carl Pei who previously was key to OnePlus. Hot on the heels of its latest release, the Nothing Phone (4b), the latest business report suggests that the company is cutting jobs.ForbesSony Reon Pocket Pro Plus Air Conditioner Arrives In U.S. To Beat Summer HeatwavesBy David Phelan“Over 100 of Nothing’s 800-strong global workforce could be impacted by the cuts, the people said, though the full scale of the layoffs is yet to be determined as consultations are ongoing,” CityAM reported on Friday, July 24. It went on to say that around 25 jobs in the U.K. could be at risk in the Nothing global marketing team. Addressing Reports Of International Market ExitsThe report came soon after an Indian publication, digit.in, claimed that Nothing was exiting 12 markets. Nothing’s co-founder Akis Evangelidis hit back at this. MORE FOR YOU“FAKE NEWS... We are not shutting down any markets. Inaccurate reports are being circulated; Phone (4b) sold 29,537 units on Day 1 only, breaking records in its price segment,” said on X.The Phone (4b) is the latest mid-range handset the company has released, winning positive reviews as well as what Evangelidis describes as strong sales. Strategic Shift Toward AI-Native Business UnitsSo, what’s going on? Nothing has grown hugely in a short time and it could be that this is a correction, aimed at efficiencies. “What we are doing is reorganising our teams to prepare for our next phase of growth. We are introducing dedicated business units — including an AI-native business unit — and consolidating individual countries into regional hubs to operate much more efficiently,” Evangelidis added, acknowledging that this is a difficult transition for the company.It comes at a time when technology companies worldwide are finding the cost of components soaring — even Apple has had to put prices up, something anathema to the company. “While these are hard decisions, it is a necessary step to position us to shape the next era of personal computing,” Evangelidis said.“The phone making company has expanded into Best Buy stores across the US, opened a flagship store in Bengaluru and recently launched several new smartphones and audio products,” CityAM commented. These include the Ear (3a) in-ear headphones with new features and striking audio. ForbesiPhone 18 Pro And iPhone 18 Pro Max Release Date: Apple’s Event Timeline Signals Exact DayBy David Phelan