Sriharsha Majety, CEO, Swiggy group
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Quick commerce will continue to draw fresh investments and new entrants, but the next phase of competition will be determined by execution rather than aggressive discounting, Swiggy Group Chief Executive Officer Sriharsha Majety said in the company’s FY26 annual report.As competition intensifies with Blinkit expanding its lead, Zepto preparing for an initial public offering, and Flipkart rapidly scaling Minutes while gearing up to launch its food delivery business, Majety said Swiggy’s strategy is centred on building a differentiated and sustainable business.“Our answer is to build a business that wins through a distinctive product offering, not only through price,” Majety wrote. “Quick delivery is increasingly becoming table stakes. The right to win will come from reliable availability, breadth of assortment, differentiated categories, strong partner brands and the ability to make Instamart a destination for everyday upgrades, not just everyday essentials.”The comments come as India’s quick commerce sector is witnessing heightened competition, with players aggressively expanding dark store networks, investing in logistics infrastructure and broadening product categories beyond grocery to drive higher wallet share.Majety said Swiggy has consciously avoided chasing growth at any cost, instead focusing on improving the quality of its business.
