Kim Kardashian is embracing the memes in the official consumer launch of Update.

Kim Kardashian has never been one to shy away from a viral moment, especially when she’s at the centre of the punchline.

The marketing genius and businesswoman is poking fun at one of her most talked-about career setbacks in the launch campaign for her new energy drink, Update.

In the advert released on Thursday, July 23, Kardashian appears in a series of tongue-in-cheek scenes that reference some of her viral internet moments over the years. However, it’s one particular exchange that has many talking.

As Kardashian sits inside a glass display at a fictional museum exhibit, renowned American attorney Gloria Allred walks over and asks: “Did she even ever pass the bar?”