Hero Seguros Mexico entry confirmed via 100% acquisition of Grupo CAM. The Brazilian travel insurer targets Latin American expansion with tech-driven model.
Mexico · Companies
Key Facts
—Acquirer Hero Seguros, a Brazilian travel insurance startup founded in 2022 and backed by Headline XP and Actyus.
—Target Grupo CAM, the general sales agent (GSA) for Europ Assistance in Mexico, providing a local operating structure and distribution network.
—Deal Structure Hero Seguros is purchasing 100% of Grupo CAM. The financial terms were not publicly disclosed.
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