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Coffee Revitalisation Programme in the North Rift region to revive Kenya's coffee sector. [File, Standard]

The Government has intensified efforts to revive Kenya's coffee sector by launching the Coffee Revitalisation Programme in the North Rift region.

The initiative is targeting increased production and expansion into new coffee-growing frontiers.

Speaking during the regional launch for West Pokot, Nandi, Uasin Gishu and Elgeyo-Marakwet counties at the Rift Valley Technical Training Institute (RVTTI) in Eldoret yesterday, the Cabinet Secretary for Cooperatives and MSMEs Development Wycliffe Oparanya said the initiative follows the national launch by President William Ruto two weeks ago and forms part of a nationwide county rollout.