Sofia Coelho, the art director who led the visual design and concept for Lil’ Finder Guy, has shared a rare behind-the-scenes look at how the MacBook Neo campaign’s mascot came to be. Here are the details.
’Measuring exactly one apple tall’
In a post shared today on LinkedIn, Apple art director Sofia Coelho shared an interesting gallery with a couple of behind-the-scenes snapshots of the work involved in creating Lil’ Finder Guy for the MacBook Neo campaign.
In her post, framed as a tongue-in-cheek birthday announcement, Coelho credits the colleagues who worked with her on the Cannes Lions-shortlisted campaign and describes leading the character’s visual design and concept as a “dream design project.”
She also shares a photo containing several sketches and studies of Lil’ Finder Guy’s expressions, proportions, and overall shape, in addition to what appears to be an airbrushed physical prototype of the character.
