FDI IndiaNew Delhi: Govt has amended the foreign direct investment rules to lift restrictions on inventory-based model of e-commerce in case of exports of domestically-manufactured goods.It will, however, continue to restrict FDI in Business to Consumer (B2C) e-commerce and inventory-based model where inventory of goods and services is owned by the e-commerce entity and is sold directly to the consumers.The change in rules for e-commerce for exports was notified by the department for promotion of industry and internal trade on Thursday.In recent years, govt has been seeking to push exports via the e-commerce route and had also amended the Foreign Trade Policy. The window will allow companies such as Amazon and Flipkart to also hold inventory and the sellers registered on their platforms to tap the global markets. Chinese companies such as Shien have emerged as major players in the business and govt wants Indian players to replicate the success. The target is to scale e-commerce exports to $200 billion by 2030.Earlier this year, the Central Board of Indirect Taxes and Customs (CBIC) had undertaken comprehensive reforms to strengthen e-commerce exports and courier-based imports and exports. It had removed the Rs 10-lakh-value cap per consignment on courier exports, introduced a framework for handling returned-and-rejected parcels and a legally-backed Return to Origin (RTO) mechanism for uncleared shipments.