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Key Takeaways
The “feature trap” is the false belief that the answer to every business problem is a new button. In reality, every new feature introduces friction.
The worst part is — it makes the onboarding process complicated for new users. Instead of making your product better, you are just making it harder to use.
If you want to save your product, conduct a feature audit first and look at your data with honesty. Don’t just ask your users what they want; instead, look at what they actually do. Track their behavior.
