SynopsisMeesho anticipates slower net merchandise value growth this quarter. The company plans increased spending to acquire new users before the festive season. This shift in sale timing will make the next quarter appear stronger. Consolidated revenue rose forty-eight percent year-on-year in the June quarter. Meesho aims for stronger festive performance by accepting weaker second-quarter growth.Ecommerce marketplace Meesho expects on-year growth in net merchandise value (NMV) to dip in the July-September quarter, and plans to increase spending on acquiring new users as it builds up to the festive season, the company said in its letter to shareholders on Thursday.The softer growth forecast stems from Meesho shifting its flagship Mega Blockbuster Sale to the October-December quarter this year from the July-September period last year. TheNow Playing
Meesho expects slower Q2 growth, to raise festive marketing spend - The Economic Times
Meesho anticipates slower net merchandise value growth this quarter. The company plans increased spending to acquire new users before the festive season. This shift in sale timing will make the next quarter appear stronger. Consolidated revenue rose forty-eight percent year-on-year in the June quarter. Meesho aims for stronger festive performance by accepting weaker second-quarter growth.
TL;DRAI
Meesho defers its Q3 sale to Q4 and expects softer near-term NMV growth, ramping user acquisition spend before festive season. The strategy trades quarterly smoothness for seasonal concentration—core to marketplace models optimizing CAC against peak-window LTV.
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