Posted Jul 23, 2026 at 1:54 PM UTCMExternal LinkSports traders were the most active on Polymarket, Pew finds.A typical account on the prediction market platform also tended to primarily bet on a single topic, according to research from Pew. Sports are huge categories for both Polymarket and its competitor, Kalshi.Over the last few years, the two companies have sought to differentiate themselves from traditional sports betting — and have tried to undercut one another as they fight for market share in the US.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Mia Sato
Sports traders were the most active on Polymarket, Pew finds.
A typical account on the prediction market platform also tended to primarily bet on a single topic, according to research from Pew. Sports are huge categories for both Polymarket and its competitor, Kalshi. Over the last few years, the two companies have sought to differentiate themselves from traditional sports betting — and have tried to undercut one another as they fight for market share in the US. [Link: What we know about the typical Polymarket user | https://www.pewresearch.org/short-reads/2026/07/22/what-we-know-about-the-typical-polymarket-user/ | Pew Research Center]
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