Sometimes, it takes a formidable marketing budget and videos of food having a “hero moment” — a chocolate bar breaking to reveal crunchy pistachio kunafe, or a cookie tin being scooped to show luscious chocolate inside — to kick-start a food “trend”. And sometimes, it just happens.
And before you know it, you are one of more than 200 people lined up on a Sunday morning — it’s technically noon, but I had to wake up very early to get here by then — at an artsy corridor in the middle of Habitt City in Karachi’s Tipu Sultan locality.
It’s hot. If there are air-conditioners or fans on you can’t feel them. The line is moving slowly, but not a single person is showing signs of leaving.
“Hope they don’t run out of the savoury Danishes,” I hear someone say behind me.
Until that moment, I hadn’t realised that my mind was also trying to shut out the same fear.
