Yelp just handed OpenAI the keys to one of the internet’s largest troves of local business intelligence. The company announced a data licensing agreement that lets OpenAI tap into Yelp’s reviews, ratings, photos, and business data to power local recommendations inside ChatGPT.
The deal, revealed during Yelp’s Q4 and full-year 2025 earnings release, gives OpenAI access to 330 million cumulative user-generated reviews and more than 8 million business listings.
What the deal actually looks like
Yelp CEO Jeremy Stoppelman framed the partnership as a way to extend Yelp’s content into the AI-driven local discovery space.
The financial specifics of the licensing agreement remain undisclosed. But the broader numbers tell an interesting story. Yelp posted record net revenue of $1.46 billion for 2025, and its “other revenue” category, which includes data licensing, grew 17% year-over-year.
