Prime Video is adding games.
Amazon is making a move to embed its Amazon Luna cloud gaming service within its Prime Video platform, enabling much easier discovery for the video game offering.
Games, including titles like Hogwarts Legacy, EA Sports FC 26 and Clue will be available starting today inside Prime Video, for users with an Amazon Fire TV device.
“Amazon’s been kind of ticking away at the gaming space for over a decade now, I think with varying degrees of success, but really has never established Amazon as a gaming platform, a destination where people come to play games,” says Jeff Gattis, GM of gaming for Amazon. “From a business perspective, we’re just going to drive a ton more of discovery and awareness of this great benefit, and ideally at the end of the day, it’s getting more people playing video games.”
The change will see a “Games” tab added alongside “Movies,” “TV Shows,” “Live TV” and “Sports,” significantly expanding Prime Video’s content offering.
