The experiential activation received over 100,000 visitors over three days.
To promote its revamped private island Great Stirrup Cay, Norwegian Cruise Line didn’t want its messaging to drown in a sea of competitors flaunting similar images of sandy beaches and umbrella drinks.
Instead, it used experiential marketing to bring relaxation to New Yorkers’ own island.
Carnival Cruise Line is leaning into its shoreside portfolio, developing its Paradise Collection of land-based destinations.
Cruise line ship-within-a-ship concepts offer more pampering than standard cabin categories, but they aren’t necessarily the same…
As president of Explora Journeys, Anna Nash is borrowing lessons from luxury hotel brands to attract travelers who never thought…
Here is what guests can expect from the Carnival Cruise Line’s newly revamped RelaxAway, Half Moon Cay
Humans have long been drawn to invisible geographic markers, and Null Island may be the internet age's strangest version of that…
Celebrity Cruises’ new river cruises will feature storyteller-led shore excursions, offering an authentic taste of local culture…
