When Ed Miliband and Shabana Mahmood arrived in Downing Street on Monday afternoon, the image of political rivals arm in arm symbolised a new government of differing views taking shape. It might have been more awkward. As they neared the door of No. 10 and the waiting television cameras, Miliband turned to Mahmood and asked: ‘Should we turn around for a photo together?’ Mahmood gave the idea short shrift: ‘We’re not getting married, Ed!’

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But in a sense Labour is seeking a new relationship with the British public and everyone around Andy Burnham is alive to the importance of images, symbols and vibes. As Wes Streeting, the new Defence Secretary, put it in cabinet on Tuesday: ‘We have a second chance to make a first impression with the voters.’ It was a line Burnham liked so much he repeated it and No. 10 briefed it to journalists as his own.