There's been a lot of talk about the upcoming iPhone 18 and foldable iPhone that are likely to launch in September. However, Apple is also planning for its next generation of Macs and MacBooks, and it seems pretty much every line of computers is getting a refresh. That's according to a new report from Mark Gurman, managing editor of the consumer technology team at Bloomberg News.So, what's in store for the new Mac devices?Let's start with Apple's breakout hit and the latest addition to the MacBook family, the entry-level MacBook Neo.
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A new MacBook Neo in the near future makes sense. Apple's budget laptop was a big success for Apple and initially sold out at launch. Even after a recent price increase, it stands far apart from budget Windows laptops in its price range.According to the new Bloomberg report from Gurman, Apple is already developing its next-generation MacBook Neo. The new MacBook Neo will offer more memory and will be powered by an updated A19 Pro chip. In addition, Apple will be rolling out additional color options, Gurman reports. Apple has a long history of offering fun color options, and this was a key part of the Neo's splashy marketing campaign.
However, the MacBook Neo was arguably the hardest hit by Apple's recent price increases, as its low price is part of the draw. The MacBook Neo launched at $599, and through Apple's education discount, it was priced as low as $499, but it now has a starting price of $699. A new MacBook Neo with upgraded specs could make that $100 price increase more palatable for buyers. If we're lucky, shoppers might even see the original MacBook Neo get discounted back to its original price, at least during sales events.
