Apple has updated the Apple Store app’s privacy policy, adding terms regarding a yet-to-be-released virtual shopping assistant. Here are the details.
Apple expands AI use in retail
As spotted by MacRumors, the Apple Store App & Privacy page now features a segment called Virtual Shopping Assistant, which says:
Where the Apple Store app virtual shopping assistant is available, Apple collects and stores your account information, device identifiers, carrier information, chat information, and where enabled, location data to personalize the chat experience, provide relevant responses, and if you opt in, to improve the virtual shopping assistant. Before sharing the chat with our partners, Apple scrubs personal identifiers from it. These partners will use this information only to help Apple to provide a conversational response. Apple will save these transcripts to make them available when you return to the Apple Store app, for our business analytics, and if you opt in, to improve the virtual shopping assistant. You can control whether your use of the virtual shopping assistant will be used to improve the experience by going to Account > Settings and tapping Chat Improvements within the Apple Store app. If you have questions about how your personal data is used as it relates to the virtual shopping assistant, or you would like to reach our Data Protection Officer, you can contact us at www.apple.com/legal/privacy/contact.
