Paramount+ is moving into micro dramas as Hollywood falls in love with short video

Paramount+ is prioritizing micro dramas, according to an internal presentation seen by Business Insider.

Business Insider

Paramount+ is preparing to add micro dramas to its app in the coming months, Business Insider has learned.Paramount will test micro dramas — soapy series with snack-sized episodes — on its flagship streamer's mobile app this quarter, streaming leaders told employees in a town hall on Wednesday afternoon.These short, buzzy vertical shows are designed to build "mobile daily habits at scale" by "recalibrating consumption behavior" as audiences get used to watching Paramount+ on the go and during the day, according to a screenshot of the town hall presentation viewed by Business Insider. The presentation included mocked-up examples of what micro dramas could look like.

Paramount+ is prioritizing micro dramas, according to an internal presentation seen by Business Insider.

Business Insider