Jul 23, 2026 – 5.00amImmaculate in a double-breasted suit, Bremont chief executive Davide Cerrato is standing before a small crowd at his brand’s booth at the Watches & Wonders fair in Geneva.To his right, a mysterious object is concealed beneath a black sheet. With a theatrical flourish, Cerrato whips off the cover to reveal not a watch but the Astrolab FLIP rover, a robotic test vehicle designed to explore the surface of the moon. He gives the cameras a slightly awkward double thumbs-up.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Luke BenedictusContributorLuke Benedictus is the Financial Review’s watch writer.Fetching latest articles
Why this luxury watch is on a one-way mission to the moon
Watch brands are in a new horological space race – one that’s more design-driven and aspirational than ever.
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