School’s officially out for summer at Kyle University.

The 7-foot muscle-head has spent the last four weeks making the rounds on social media, accruing more than 60 million views and 30,000 Instagram followers and becoming the manosphere’s latest “high-value” poster boy. His Tate brothers-esque content — built around seducing women, “looksmaxxing” and collecting “aura points” — swiftly got him banned from TikTok.

But it turns out, Kyle’s entire red-pill brand is actually just some savvy film publicity.

The Hollywood Reporter can reveal that the costumed “manosphere recruiters” galavanting around the industry’s most renowned studios and offices across Los Angeles and London this week are indeed the finale act of this viral sensation. All along, Kyle University has been an anti-manosphere satirical campaign using social media as an elaborate Trojan horse to draw Hollywood’s attention to Impressionable, the debut film from 22-year-old British director Noah Caplan.

Kyle, the faux character and self-proclaimed “lion in a world of dolphins” (played by U.S. bodybuilder Mike O’Hearn), has captured Instagram, YouTube and Facebook users. He’s fooled a sizable chunk of the manosphere, including several well-known red-pill commentators who hurled abuse at feminist creators Izzy Taffs and Maia Wall.