Marvel is spinning a wide retail web ahead of “Spider-Man: Brand New Day.”
Disney and Marvel have unveiled a new assortment of “Spider-Man” merchandise timed to Sony’s theatrical release on July 31. The collection spans apparel, accessories, toys, plush and collectibles from brands including Adidas, Aéropostale, Funko, Hasbro and Little Words Project.
One of the most exciting partnerships is a limited-edition Citizen watch featuring exclusive dial artwork from Marvel illustrator Adam Kubert. The new timepiece is embossed with a design of Spider-Man swinging through a cityscape with luminous web detailing and the letters “THWIP” etched into the dial and caseback. The release, which officially arrives Aug. 1, is limited to 1,500 pieces worldwide and comes with a limited-edition collectible pin.
The rest of Marvel’s merch lineup is more typical. On the fashion side, Adidas has released its latest Spider-Man collaboration, while Aéropostale is offering a collection of graphic tees inspired by the web-slinging superhero. Little Words Project has also entered the Marvel universe for the first time with a line of beaded bracelets featuring superhero-inspired colors, imagery and motivational phrases.
