The Association of Advertising Agencies of Nigeria (AAAN) 53rd Annual General Meeting and Congress will be held this week in Lagos, bringing together leaders from advertising, marketing, media, government, and the creative economy to examine the forces shaping the industry’s future.
The two-day event, which will take place at the Providence Hotel, Ikeja GRA, Lagos, is themed “AdVolution: The End of Advertising as We Know It and How to Win What Comes Next.” The theme explores how the advertising industry is adapting to rapid changes driven by technology, artificial intelligence, evolving consumer expectations, and emerging creative models.
The AGM/Congress will begin with AAAN’s business session, where members will receive updates on the association’s activities, committee reports, and strategic priorities. The session will also provide an opportunity to reflect on the association’s progress and discuss key issues shaping the industry.
The main conference, scheduled for Friday, will feature the official opening by the Executive Governor of Lagos State, Babajide Sanwo-Olu, alongside participation from government officials, regulators, and industry stakeholders, including the Honourable Minister of Information and National Orientation, Mohammed Idris Malagi, and the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Lekan Fadolapo.
