Fox Entertainment has joined Disney, the New York Times, Adobe and other members of the Alliance for Responsible Innovation in the Arts & Media (ARIAM), becoming the latest entertainment company to advocate for AI guardrails as many figure out how to navigate the technology’s impact on their businesses.
“Fox is excited about AI’s potential to support human creativity and the delivery of great entertainment for audiences around the world,” Jennifer Jones, Fox’s senior vice president of business and legal affairs, said in a statement provided to Variety. “We believe responsible AI can unlock the next generation of storytelling and creative innovation, and we’re proud to support ARIAM in advancing this important mission.”
Members of ARIAM include Condé Nast, the Financial Times, ITV, Advance, the BBC, Cambridge University Press & Assessment, U.K. publisher Reach and Wiley. The coalition was founded by Victoria Furniss, CEO of consulting firm Birdella Group. Since the coalition’s launch, she has met with members of the European Parliament, weighed in on Australia’s moves to curb AI data centers and protect rightsholders’ work, and has begun setting up meetings with new U.K. Prime Minister Andy Burnham’s cabinet to position the coalition as a thought leader in AI regulatory efforts.
