Some of the most popular watches come from Cartier and Patek Philippe, but in-the-know fans are also shopping Daniel Roth, Gérald Genta, and Breguet.
Unique watches to buy if you want a luxury timepiece that stands out from the crowd
By
Amanda Krause
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From Patek Philippe and Audemars Piguet to Chanel and Hublot, the most captivating bejewelled watches of the 2026 fair combine…
“You can buy high-end commercial watches almost everywhere, but for anyone who’s a true connoisseur, they go to Switzerland."
Dainty yet highly decorated pieces from brands like Chanel, Jaeger-LeCoultre, Chopard, Bulgari and Audemars Piguet redefine…
From diamond-set cocktail watches and maximalist jewellery pieces to moon-bound chronographs
Zenith, Chopard, Chaumet and Ulysse Nardin also showed off new models in blue at Watches and Wonders 2025.
It has quickly become one of the most-worn watches in my collection.
