Zenith, Chopard, Chaumet and Ulysse Nardin also showed off new models in blue at Watches and Wonders 2025

Rolex’s most talked-about launch, the new Land-Dweller, may have made headlines for its technical leap – the brand-new calibre 7135 and patented Dynapulse escapement – but aesthetically, all eyes were on the ice blue dial of ref. 127336. Reserved for platinum models, this signature hue now appears with a honeycomb pattern and satin finish, giving the brand’s first all-new line since the Sky-Dweller in 2012 a dressier edge. The watchmaker also unveiled a blue-dial version of the Oyster Perpetual, available in case sizes ranging from 28mm to 41mm.

The Zenith G.F.J. was close behind as a collector’s favourite. Released to celebrate the brand’s 160th anniversary and to honour founder Georges Favre-Jacot, the 39mm limited edition features a lapis lazuli dial with a mother-of-pearl centre seconds sub-dial and a platinum case with a bracelet engraved in a brick motif. Its movement, the calibre 135, dominated observatory accuracy competitions in the 1950s and now returns with modern upgrades, including a 72-hour power reserve.

“Blue has always been a defining element of Zenith’s identity, symbolising our connection to the sky and the pioneering spirit that has driven us for 160 years,” says CEO Benoit de Clerck. To celebrate that legacy, the brand also launched a trio of bright blue ceramic chronographs: the Chronomaster Sport, Defy Skyline Chronograph and Pilot Big Date Flyback. “More than a tribute to our heritage, these timepieces embody the spirit of innovation and craftsmanship that continue to shape the future of our maison. We are proud to celebrate this anniversary with such a bold and meaningful creation,” he adds.