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Nigerian fintechs have spent years competing on transfer speed. Send money fast, send money free, send money anywhere. Credit Direct is creating a different value proposition: send money that keeps working after it lands.
The company’s Gift A Yield feature, built inside its existing Yield product, lets any app user fund an investment plan for someone else. The recipient does not need an existing account. They claim the plan using a code sent via SMS and email. The recipient would also need to verify a security question, and the funds would reflect in his/her account.
It is a small addition on paper. But it reframes a familiar fintech primitive, peer-to-peer transfer, as a growth product instead of a payment rail. Where a transfer ends the moment it lands, a gifted Yield plan keeps compounding until maturity. That distinction matters for user retention. A transfer is a single transaction. A gifted plan is an ongoing relationship between the app and a recipient who may never have downloaded it before the gift arrived.
The underlying Yield infrastructure supports this well. Users can choose a flexible plan earning 15% p.a. with limited penalty-free withdrawals, or a fixed-term plan that offers up to 21% p.a. A goal-based version lets users automate contributions toward a named target. Full mechanics are covered in Credit Direct’s Yield product page.
