AI “actor” Tilly Norwood will never be eligible for a BAFTA Film Award, the British Academy has confirmed, amid updates to its rulebook and voting processes.
BAFTA is now reserving the right to ask for more information regarding the use of AI and “the extent of human creative involvement” in work submitted for Film Awards consideration. Following “industry consultation,” BAFTA has clarified its approach to AI and on Wednesday said its Awards are “presented annually to recognise, honour and reward individuals for outstanding human achievement in originating, shaping and realising the final artistic outcome, regardless of the tools used to bring this work to life.”
Where the use of generative AI or other digital tools is relevant to the consideration of films, BAFTA can request additional information.
“[Artificial intelligence] is obviously evolving at a very fast pace,” executive director of awards and content at BAFTA, Emma Baehr, told The Hollywood Reporter in a media briefing about the changes. “We’re aware that AI and digital tools are used in some areas more than others. But we felt that it was very important that we expanded that and acknowledged that if anything comes up, we have the right to request further information because ultimately BAFTA is about recognizing human achievement.”
