The news of Tilly Norwood’s feature-length movie debut again brought out the digital pitchforks surrounding her existence, with commenters weighing in on everything from the concept of an AI actress leading a film to why entertainment outlets such as Variety covered the news.
Norwood’s creator is taking the backlash in stride, insisting that she’s just trying to show the industry the art of what’s possible with the tech.
AI-focused studio Particle 6 announced Monday that it was in production on “Misaligned,” a comedy-drama Norwood will “star” in that will combine human crewmembers with AI tools.
Elise van der Velden, founder and CEO of the London-based company, told Variety via email that the intention behind the feature is to “demonstrate where AI is at — and upskill and bring as many people as possible from the industry with us into the future.”
“More people than ever before are hearing and understanding that message,” she said, claiming there’s been a “noticeable uplift” in interest from creatives since the announcement. “And if we can get more people working in AI and future-proofing their roles, a little criticism won’t matter.”
