By Li Jiaying in Beijing and Zhang Zhouxiang in Brussels |
China Daily |
The AliExpress logo is displayed on a mobile phone with the company's branding seen in the background, in this photo illustration in Brussels, Belgium, on Nov 10, 2025. [Photo/VCG]
The European Commission's record fine against AliExpress highlights the rising need for compliance for Chinese cross-border e-commerce companies, prompting industry experts to call for stronger product certification, brand protection and localized operations in Europe.
Their comments came as Alibaba-owned cross-border e-commerce platform AliExpress said on Monday that it disagreed with the EC's decision to impose a record 550 million euros ($628.1 million) fine after the regulator accused it of failing to adequately address the sale of illegal, unsafe and counterfeit products.
