For years, Synthesia’s pitch was to use AI to help enterprises create interactive training videos, in minutes, for a fraction of the cost normally associated with developing corporate educational materials. The startup’s newest product is making a different bet — that the real moat in enterprise AI isn’t just generating content, but in proving that it worked.
On Wednesday, the British startup launched Roleplay Sessions, an interactive training product where employees can practice high-stakes conversations like sales pitches, performance reviews, and customer complaints with an AI avatar that talks back, pushes back, and then scores them against a rubric.
Roleplay is the first release under a broader “Sessions” platform Synthesia plans to expand into other formats, including job interviews and candidate screening, TechCrunch has exclusively learned.
The launch comes as enterprises take a harder look at whether their AI spend is paying off. Citing a meta-analysis of learning research, Synthesia argues that most corporate training — including, implicitly, its own core video product — stops short of actually changing behavior. The trainings tend to inform and demonstrate, but what really pushes someone into actually learning something is doing that thing, along with feedback.
