Jul 22, 2026 – 5.00amOne of the pleasant surprises at Watches & Wonders in April was the unveiling of a new collection of Master Control Chronomètres by Jaeger-LeCoultre. While for years the brand has offered watches with all sorts of complications (perpetual calendars, tourbillons) and endless variations of the trusty Reverso, followers have longed for some sportier options.The new Master Control Chronomètres (“MCCs” in the patois of JLC insiders) make a welcome appearance in steel with integrated bracelets – an in-demand style the brand resisted for years. You could say it’s finally found the missing link. “It’s a very significant step for the maison,” chief executive Jérôme Lambert tells Watch. “It allows the maison to speak to a clientele who wants to wear our watches in a casual way, while expecting a lot of quality.”Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Matthew DrummondAFR Magazine editorMatthew Drummond edits AFR Magazine, our premium monthly inserted magazine that covers business, politics, fashion, design, food and wine, and is home to the Rich List, Young Rich List and the Power lists.Fetching latest articles
‘Not crazy price increases’: Jaeger-LeCoultre’s boss on watch trends
The brand’s fans wanted a sporty timepiece. After resisting for years, the company has stepped forward with the range enthusiasts have been hankering for.






