One Take

The great French actor endures a brutal day on set in the latest visual for Charli’s Music, Fashion, Film

The great French actor Vincent Cassel grumbles through a brutal day on set in the new music video for Charli XCX’s “Camera.”

Directed by Charli’s frequent visual collaborator Aidan Zamiri, the clip follows Cassel as he tries to film a climactic desert shootout scene on a set where things keep going horribly wrong. During the first take, his squib fails to go off, and while it explodes in a gush of fake blood on the second, the take is ruined by the sparks of an overheated light.

While Cassel is the “Camera” video’s primary focus, Charli does appear a few times, ostensibly as the movie’s director, riding the camera as it moves across a dolly track. Adding to the cinematic nature of the clip, the whole thing is, as they say in the biz, a “one-er” — a single, continuous shot with no cuts.