Binance launched direct US equities trading on June 1, 2026, and the first week of data answered a question the traditional brokerage industry has largely ignored: who actually wants access to US stocks the most?
Emerging market users generated 84.5% of all trading volume on the new platform in its opening week.
The numbers behind the launch
Binance’s platform gives eligible non-US users access to more than 7,000 US-listed stocks and ETFs, purchasable using stablecoins and BNB.
The first-week AUM landed at $400 million. By early July 2026, less than 30 days after launch, that figure had crossed $1 billion. Total trading volume exceeded $3 billion over that same period, with average daily inflows running at $42 million.
