Tuesday, July 21st, 2026 – 8:53 am
SHARE:
A podcast interview with
Sharona Sankar-King
Chief Data & Product Officer
Sharona Sankar-King, Havas Media’s chief data & product officer, on why marketers should stop chasing shiny AI toys and focus on the basics.
Tuesday, July 21st, 2026 – 8:53 am
SHARE:
A podcast interview with
Sharona Sankar-King
Chief Data & Product Officer

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