Betterware de México, S.A.P.I. de C.V. Announces Strategic Board Appointments and Retains New Innovation Strategic Consultant

Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX) ("BeFra" or the "Company") announces today some changes to its Board of Directors and retains strategic consultant related to product innovation.

Changes in the Board of Directors

The Company announced the appointment of two accomplished executives to its Board of Directors as approved in its shareholder meeting:

Mr. Juan Pajón brings extensive experience in digital transformation and technology leadership. He currently serves as Head of Customer Success and Global Innovation at Oracle Corporation (NYSE: ORCL) and previously served as Global Chief Technology Officer of Grupo Bimbo (BMV: BIMBO) and Chief Information Officer for LATAM GSS at General Electric. Mr. Pajón is expected to contribute meaningfully to the Company's ongoing technological transformation.