Google reportedly developing ‘Frozen v2’ AI chip optimized for Gemini models
Google LLC is reportedly developing a new chip optimized to run its Gemini series of artificial intelligence models.
Sources told The Information today that the processor is codenamed “Frozen v2.” According to the publication, it’s expected to provide between six and 10 times better performance per watt than the search giant’s current silicon. Shares of Google parent Alphabet Inc. rose 1.5% on the report.
Off-the-shelf chips often contain components that customers don’t need. If an AI startup buys a graphics card that includes both inference and rendering cores, it may end up leaving the latter modules idle. That can lead to inefficiencies in AI projects.
Designing a custom chip addresses the challenge. A company can leave out circuits that aren’t needed for its workloads and thereby lower manufacturing costs. Alternatively, it can replace the unnecessary circuits with cores optimized for its use case.
