Building a successful brand takes time. It takes consistency, patience and identity.Samoa already has brands that prove this. Aggie Grey's has been recognised for generations. Vailima has kept its name while growing into one of the country's best-known products. Manu Samoa has become recognised a...
By The Editorial Board
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21 July 2026, 10:00AM
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"I'm so proud to get to represent the Pacific Islands, but Samoa and also my family, my aiga," Catherine Laga'aia said. "I get to…
Last week, former Manu Samoa player Dan Leo said rugby in Samoa is dying and blamed politics. This week, the sport is embroiled…
"The Value of a Name Should Not Be Underestimated"As I read this Editorial piece by the "Samoa Observer Editorial Board" I was so…
The recent events involving two Samoan nationals arrested in Vietnam for the killing of an Australian gang leader call for a…
Friday's Safata No. 2 by election delivered more than another parliamentary seat to the government. It delivered another message…
The concerns raised by Hawke's Bay nurse Olive Amani Tanielu deserve action.Young Samoan seasonal workers are arriving in New…
