Jul 21, 2026 – 8.00amBravoFit, the Australian operator of Planet Fitness, has been bought by US private equity firm Franchise Equity Partners in a deal valuing the fast-growing gym business at about $320 million, providing fresh capital to fund an aggressive local expansion.The New York-based investor bought a 52.5 per cent stake in BravoFit for about $170 million, according to sources. The investment comprises a combination of equity and a new debt facility that will fund the fast rollout of new clubs.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Planet Fitness operator valued at $320m as PE swoops
US private equity firm Franchise Equity Partners has invested $170 million in the local operator of Planet Fitness to supercharge its expansion, sources said.
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