More than 80,000 people showed up to FIFA World Cup watch parties carrying tickets built on blockchain. Not a single one had to think about wallets, gas fees, or private keys.
The system running underneath those tickets is built on Avalanche, specifically a dedicated Layer-1 chain that Ava Labs and FIFA built together and simply call the FIFA blockchain. The goal from day one was infrastructure that works invisibly, where fans get verifiable, fraud-resistant tickets and never have to know or care that a blockchain is involved.
How the FIFA ticketing system actually works
FIFA’s approach uses two distinct digital entitlements: a Right-to-Buy (RTB) and a Right-to-Ticket (RTT). Think of an RTB like a reservation at a restaurant that you can sell to someone else before you ever sit down. It gives the holder the verified right to purchase a ticket, without being the ticket itself.
FIFA separates the right to get a ticket from the ticket itself, and both layers live on-chain where they can be tracked, verified, and transferred, but where fraud, bots, and scalpers have a much harder time operating.
