Chime Financial, the fintech company that built its brand on fee-free banking for everyday consumers, is making a significant leap into the investment business. The company plans to let its customers trade individual stocks and ETFs through its platform, a move that puts it squarely in the crosshairs of incumbents like Robinhood.
From banking app to investment platform
Chime’s investment push has multiple prongs. The company has partnered with Invest America to launch custodial IRAs for minors, branded as “Trump Accounts,” which align with a broader administration policy aimed at promoting intergenerational wealth building. These accounts allow investments in low-cost index funds and ETFs that track major US equity indexes like the S&P 500.
Eligible children born between 2025 and 2028 can receive a $1,000 seed contribution in US Treasury funds. Chime has facilitated roughly 130,000 Trump Accounts, and CEO Chris Britt has noted that hundreds of thousands of members are actively in the process of setting up these accounts. Chime has 10.2 million active members.
Beyond the custodial accounts, Chime is preparing to launch full customer investment accounts that will enable trading in individual stocks and ETFs as early as June 2026.
