Content Warning: Contains strong language.

Dealerships are often eager to make a deal since they have quotas to hit and commissions to make. So when a person walks in ready to buy with a pre-approval check and cash for the down payment, you’d think it would translate to a smooth deal.

But this man says that’s not how it went at all at this Dallas-area Mercedes-Benz dealership. He claims they discriminated against him for being Black and barely gave him the time of day. Here’s how he handled it and what viewers thought of the situation.

Dismissed At The Dealership: Is It Because He’s Black?

"Park Place Mercedes On Lemmon... is the rudest & worst Mercedes dealership in the DFW Area. Y'all don't want a customer that looks like me apparently, so I'll respect it and take myself & clients elsewhere," the text overlay on a trending video reads.