Young workers are entering a tougher labour market shaped by automation, rising expectations and fewer traditional entry-level roles.

Generation Z is facing a tough entry into the labour market.

At a time when greater automation and rapidly expanding use of artificial intelligence are already fundamentally reshaping workplaces, Gen Z workers are going into their first jobs with inaccurate, derogatory labels widely attached to them and companies frequently trying to fit them into outdated work models which suit neither young people, nor market needs.

At the same time, employers are also raising their requirements for job applicants, especially when it comes to experience, including in junior roles.

This has left a generation often described as confident and demanding entering an environment that is more competitive, more selective and less forgiving to beginners than it was only a few years ago.