New CultureLab Findings Show Culturally Relevant Brands Worth Nearly Three Times More
As CMOs get less for every media dollar they spend and as brand investment in creators grows, new research reveals what the world's most valuable brands are doing differently
Every brand wants cultural relevance. Very few can prove the commercial impact. Now the data exists.
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CultureLab, the cultural intelligence company that sits within communications and entertainment group Common Interest, today publishes new research in partnership with renowned strategist, analyst, and author of The Mediator, Doug Shapiro, establishing an empirical link between a brand's cultural relevance and its financial value.
