A B2B website does not need more decoration. It needs to help a qualified buyer understand the offer,...
A B2B website does not need more decoration. It needs to help a qualified buyer understand the offer, trust the company, and take the next sensible step.
Here is the practical framework we use when reviewing growth websites for US service and SaaS teams.
1. Make the first screen answer four questions
Within a few seconds, a visitor should know:
What do you offer?
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