Service websites often look simple but load like large applications. A hero video, several font files, tracking scripts, chat widgets, sliders, maps, and oversized portfolio images can turn a small homepage into a slow experience.
Performance work becomes easier when it is connected to the three Core Web Vitals: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).
Start with field data
Lab tools are useful for debugging, but field data describes what real users experience across different devices and networks.
Use:
