From sprinkle-covered Hello Kitty plushies to mini characters under $15, this one-day sale is a must-shop for Sanrio fans.If you needed a reason to treat yourself this summer, National Ice Cream Day is serving one up—with a side of nostalgia. Build-A-Bear is celebrating the sweet holiday with its adorable Hello Kitty & Friends ice cream collection, featuring exclusive plushies inspired by your favorite frozen treats.Even better? Select stuffed animals are on sale for as little as $15, making this one of the most affordable ways to shop the iconic Sanrio collab right now.Shop Hello Kitty & Friends at Build-A-BearWhat to expect from the Hello Kitty collectionThis limited-time drop leans into summer sweetness, with plush styles inspired by ice cream flavors, sprinkles and dessert shop vibes.Highlights include:Ice cream–themed Hello Kitty plush with sprinkle detailsFan-favorite characters for $15 like:Sanrio Hello Kitty and Friends Bubblegum Ice Cream Cinnamoroll PlushSanrio Hello Kitty and Friends Mint Chocolate Chip Chococat PlushSanrio Hello Kitty and Friends Cinnamoroll PlushSanrio Hello Kitty and Friends Strawberry Ice Cream Pochacco PlushMini plush options starting around $12–$15Full-size plushies typically priced around $38 (before any promotions)Build-A-Bear’s Sanrio collection spans dozens of characters and styles, from mini collectible plush to bundled gift sets with outfits and accessories.How long is the sale?National Ice Cream Day—celebrated on Sunday, July 19—is known for major deals across food and retail brands, and Build-A-Bear is joining in with themed releases and savings for one day only.Between the nostalgic appeal of Hello Kitty and the limited-time National Ice Cream Day promotions, this collection is likely to sell quickly—especially at the lower price points.Before you check out, keep these shopping tips in mind:Join the Bonus Club: Build-A-Bear’s rewards program offers points, early access and exclusive promos.Shop bundles carefully: Gift sets can add up fast—buy the plush separately if you want the lowest priceLook for mini plush: These are typically the cheapest entry point into the collectionCheck for add-ons: Scents, clothing, and accessories can increase the final priceShop Build-A-BearUSA TODAY Shopping will be covering all the best deals and drops so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!