Ten years ago, the dining table was rarely the star of an Indian home. You bought a dinner set once, usually around your wedding, saved the "good crockery" for guests and filled your kitchen with products chosen almost entirely for utility. Home décor conversations revolved around sofas, wall colours and statement lighting. Plates, serving bowls and casseroles barely entered the conversation.
Today, the dining table has quietly become a reflection of personal style. Tablescapes have found a place on Instagram, weekend hosting has become more intentional, and people think far more carefully about what they serve food in than they did a decade ago. It is part of a much larger shift in how Indians view their homes. Every room is expected to feel personal, right down to the kitchen. Some brands created products for this change. Others simply noticed it before everyone else. Nestasia belongs firmly in the second camp.
Co-founded by Aditi M Agrawal in 2019, the Kolkata-based home and lifestyle brand did not invent ceramics, serveware or kitchen storage. Instead, it identified a gap that had existed in plain sight. "There was a gap in the market," Agrawal told me during our conversation. "You had utility products at one end and luxury brands at the other. Nobody was serving customers looking for great design at an accessible price."
